Questions:

1. What is your first impression of this website?
2. On a scale of 1-10, How easy or difficult was it to navigate through the website? why?
3. Are there any elements that feel out of place or confusing?
4. Is there anything you expected to find but didn’t?
5. Did you experience any broken links, missing images, or other errors?
6. Did you experience any functionality that didn’t work as expected?
7. If you could add one feature to the website, what would it be?
8. Is there anything you felt was unnecessary or distracting?
9. Is there anything specific that you enjoy about the website?
10. If you could change anything about this website, what would it be? Why?

Names of users:

Skye
Jones
Micaela
Charlotte
Jocelyn
Chris
Ivan
Evalina
Neha
Levi
Ashley
Jo
Lucas
Scyon

List of Action Items:

  • Align Branding with the Mission:
    • Redesign the logo and images to better reflect the concept of a personal wardrobe rather than a high-end or thrift store vibe.
    Ensure consistent design language across the website to avoid conflicts between fancy visuals and minimalist layouts.

  • Clarify the Website’s Purpose:
    • Add a clear mission statement or tagline on the homepage to explain the platform’s value, such as wardrobe management or outfit suggestions.
    Include more detailed descriptions or instructions to help users understand how to engage with the site effectively.

  • Fix Critical Functionality Issues:
    • Ensure buttons like “Add to Wardrobe” and “Get Started” are fully operational.
    Address dropdown menu issues, such as overlapping options and basic appearance, to make them more functional and intuitive.

  • Add Essential Features:
    • Include the ability to upload clothing items to personalize the wardrobe management experience.
    Add tools like AI-powered outfit suggestions or filters for specific styles or occasions to align with user expectations.

  • Provide More Context and Detail:
    • Fill empty sections with detailed content, placeholder text, or “Coming Soon” messages to make the site feel more complete.
    Add captions or short descriptions to images to provide context and tie visuals to the platform’s mission.

    Interview Summaries:

  • Skye:
    • The website has a compelling tagline and a high-end logo that set the tone well, but the design lacks consistency and cohesion to fully carry its personality. Navigation is functional but could use clearer guidance, as features like filtering by size feel misaligned with the concept of managing a wardrobe. Key elements, such as explaining how wardrobe management works or providing outfit suggestions, are missing and leave users questioning the site's purpose. Adding more interactive visuals, vibe-based filters, and outfit recommendations could make the platform more engaging and aligned with its mission. Overall, the site has potential but needs stronger branding, intuitive features, and a shift from catalog-style design to feel like a true wardrobe management tool.

  • Jones:
    • The website has a sleek, modern, and professional vibe, with an appropriate color palette that sets a solid foundation. However, inconsistencies in spacing and font sizes leave some pages feeling empty, and the search page’s spreadsheet-style layout feels utilitarian rather than stylish. Navigation is straightforward but lacks engaging features like hover effects or animations, which could elevate the user experience. The site would benefit from AI-powered search functionality, complementary item suggestions, and sections like “New Arrivals” or “Trending” to make it more interactive and user-focused. Overall, the design needs more cohesion, dynamic visual elements, and mobile responsiveness to better reflect the brand’s style and create a polished, premium experience.

  • Micaela:
    • The website feels incomplete and poorly thought out, with conflicting design elements that create an inconsistent user experience. The fancy images and high-end logo clash with the minimalist design, resulting in unclear branding and messaging. Navigation is frustrating, with sparse pages, clunky dropdowns, and non-functional features like buttons and wardrobe management tools. To improve, the site needs cohesive branding, working features, and clear messaging to provide users with a functional and engaging platform that delivers on its intended purpose.

  • Charlotte
    • The website’s minimalist and sleek design is refreshing and conveys a sense of organization and decluttering, complemented by a modern color scheme and a high-tech bento box-style homepage layout. However, navigation scored a 6 due to a lack of clarity about next steps after viewing wardrobe items, and the difficulty in returning to the search page from the homepage. Essential features, such as the ability to upload clothing items or functional buttons like “Add to my wardrobe,” are missing, making the site feel incomplete. Adding features like AI-driven recommendations, weather-based filters, and photo uploads would enhance the experience and align with the wardrobe management concept. To improve, the site needs to unify its design, replace retail-like homepage photos, and add visual references for wardrobe items to create a more engaging and functional platform.

  • Jocelyn:
    • The website has a clean design, but its simplicity feels flat and uninspiring due to a lack of visual depth, layering, or engaging elements. As a fashion-focused brand, the site needs more style and sophistication to meet user expectations, with features like interactive buttons, animations, or gradients to create visual hierarchy and guide focus. Navigation scored a 4 because, while the navigation bar is intuitive, the design lacks clear visual cues, making it harder to distinguish content areas or focus on key elements. Missing features, such as AI-powered search, curated content like “New Arrivals,” and personalized filters, could enhance interactivity and modernize the shopping experience. To improve, the site should incorporate engaging visuals, micro-interactions, and mobile responsiveness while addressing incomplete pages with placeholder content to signal ongoing development.

  • Chris:
    • The website feels under construction, with some functionality but lacking polish and completeness. The design could benefit from vibrant and bold colors to energize the user experience, as the current look feels dull and unfinished. Navigation scored a 6 because while it’s straightforward with only three entries, dropdown menus are clunky and confusing, with overlapping options that disrupt usability. Missing features, such as a “Login” page, an “About Us” section, or the ability to see items like XL in the size dropdown, make the platform feel incomplete. Improvements like aligning dropdown menus, adding thumbnails to search results, and introducing interactive elements like color-coded filters would help create a more engaging, visually appealing, and functional experience.

  • Ivan:
    • The website’s clean and simple design makes it intuitive and easy to use, offering a clutter-free and approachable experience. However, the functionality needs improvement, with key features like adding wardrobe items and dropdown interactivity feeling incomplete. The imagery, which currently resembles a thrift store, doesn’t align with the concept of a personal closet and could be updated to better reflect a user’s wardrobe. While the minimalist layout is a strength, the site would benefit from tailored features like photo uploads, AI-driven outfit suggestions, and a stronger connection to wardrobe management. Overall, the platform shows promise but needs more polish and functionality to fully deliver on its concept.

  • Evalina:
    • The website feels disorganized and unpolished, with no clear branding or mission communicated through its design. The inconsistent layout and lack of a cohesive design language make it difficult to navigate and understand the platform’s purpose. Navigation scored a 2, as confusing dropdowns, broken pages, and unclear structure make it hard to move between sections or engage with the site. Missing features, such as branding elements, functional buttons, and key wardrobe tools like uploading clothes, further detract from the experience. To improve, the site needs a clear branding identity, functional pages, and an introduction to guide users, along with fixing broken features and adding a visual hierarchy for smoother navigation and reliability.

  • Neha:
    • The website’s clean and simple design offers a good starting point, but it feels overly basic and lacks personality. Without strong branding or visually engaging elements, it struggles to capture attention or stand out. Navigation scored a 5, as it’s straightforward but uninspired, with empty or underdeveloped pages and no clear guidance on next steps. Missing features, such as the ability to upload clothes, outfit suggestions, or a clear explanation of the platform’s purpose, leave the site feeling incomplete. To improve, the website should incorporate a bold color scheme, engaging typography, interactive elements like hover effects, and dynamic features to create a stronger branding identity and a more compelling user experience.

  • Levi:
    • The website’s clean design and strong visuals make it intuitive and visually appealing, with images that effectively guide the user experience. However, the high-end logo feels disconnected from the concept of a personal closet, and the lack of detailed explanations makes it hard to fully understand the platform’s mission. While navigation is simple, users would benefit from more context, such as an onboarding guide or a mission statement, to clarify the purpose of the site. Adding features like wardrobe uploads, outfit suggestions, and a personalized dashboard would make the platform more engaging and better aligned with its goal of wardrobe management.

  • Ashley:
    • The website has a sleek, modern design but leaves users a bit puzzled about its core mission. Navigation sits at a solid 7/10 - the search feature is intuitive, but it's unclear if you're browsing your own closet or a shared wardrobe. Some key pain points include misaligned search bars, missing profile button, and a "home" link that doesn't actually take you home. The site screams potential but needs some UX love: more clothing images, a clear landing page, a footer, and a mission statement would go a long way. It's like a cool startup that's just one strategic tweak away from being totally awesome - promising, but not quite hitting the mark yet.

  • Jo:
    • The website offers a simple, clean design focused on clothing filters, scoring a 7/10 for navigation. While the concept of filtering by color, size, brand, and type is user-friendly, the site falls short on functionality. Placeholder links like "HOME" and "LOGIN" are inactive, and the filters don't actually work yet. Key improvements would include activating navigation links, making filters functional, adding a search bar, and introducing more detailed filtering options like material type or price range. Despite its current limitations, the site shows promise with its straightforward, attribute-based filtering approach—it just needs some technical refinement to become truly useful.

  • Lucas:
    • Lucas's review echoes Jo’s feedback, highlighting a minimalist, high-end design that's visually appealing but functionally incomplete. Scoring 6/10 for navigation, the website suffers from non-functional filters and placeholder links that make it feel unfinished. Key improvement areas include activating navigation links, making filters work, and adding a direct search feature with additional filtering options like price range and clothing season. While the site's simplicity is attractive, its current state feels more like a prototype than a fully realized platform. The primary recommendation is to prioritize functionality, transforming the clean design into a usable, user-friendly experience.

  • Scyon:
    • Scyon's review mirrors previous feedback, presenting a minimalist website that looks clean but lacks functionality. Scoring 5/10 for navigation, the site frustrates users with non-working filters and placeholder links. The key appeal is its simple, easy-to-read design and promising filtering concept, but it desperately needs a functional search bar and active navigation links. The primary recommendation is to transform the current prototype into a fully operational platform, focusing on making filters and links work to provide a genuinely useful user experience.